The Buzz Index distills all these factors into a snapshot of luxury brand performance.
Ms. Lerman said the new class is intended to address marketing metrics related to in-store and online brand performance.
Limited Brands reported steady Q4 fiscal 2012 results driven by good brand performance, partially offset by a weak holiday season.
In a recently released study from Pegasystems and nFusion, many marketing leaders acknowledged their companies are delivering less-than-superior customer experiences that are having a negative impact on their brand performance.
The CDP calls water a strategic opportunity to improve financial and brand performance with 71% of respondents reporting a total of 319 water-related opportunities, such as the sale of new products or services.
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In general, you could say that there are two types of advertising: brand advertising and performance advertising.
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As one of the first U.S. loudspeaker companies, Klipsch continues to be the high-performance brand of choice for audiophiles and home theater aficionados around the world.
In fact, the company has only recently begun to better leverage its strong performance brand name in footwear, and this spring will try to make a mark in the bra business.
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But, Canada actively manages its country brand to constantly improve performance through normative values such as governance and quality of life.
Fueled by an unmatched selection of large screen choices, picture quality performance and brand strength, Sharp more than doubled its market share between 2010 and 2012 (based on revenue share).
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There is also a remarkable correlation with the retail sales performance of the brand.
Central to the NX300's outstanding imaging performance is its brand new 20.3 Megapixel APS-CMOS sensor, capable of capturing high quality detailed.
Like all Digital Storm systems, the VANQUISH line of PCs feature a carefully optimized selection of brand name, high-performance components to deliver a fluid smooth game playing experience.
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As more and more jump on the BYOD trend and encourage it with partial subsidies their focus will be on devices that themselves offer a certain big-brand promise of reliability and performance.
Being very difficult to sell 100% of ads to brand advertisers, we split the total ad impressions between performance (long tail advertisers) and premium ads (brand advertisers).
The brand is as the brand does: It improves athletic performance and has the science to prove it.
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In the market place we are winning by stressing our global brand, product quality, high performance, reliability and customer service.
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Granted, this tech demo is not interactive, but it was created using performance capture and a brand new game engine designed by Cage.
The new small car, along with everything else to follow, will have to deliver the look, the feel and the performance that fits the brand, stressed the British-born executive.
HUNTSVILLE, Alabama (CNN) -- The best time in the life of a rocket scientist is the time spent standing by a launch pad or a test stand, watching a brand-new rocket go through performance tests.
What Red Bull does get is another association between its brand and the very limits of human performance.
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Volkswagen AG's Audi brand says none of its high-performance RS or S models, except the R8 sports car, is now subject to a guzzler penalty.
Comedian Jo Brand is to stage a one-off performance to raise funds for a children's hospice she supports in Stoke-on-Trent.
"This performance demonstrates the strength of our brand and the loyalty of our customers, " said the group's chief executive Julian Dunkerton.
The problem for carmakers is that every car buyer performs an extremely complex and unique equation involving style, performance, reliability, expectation, brand cachet and price.
Performance is the only reason a brand means anything anymore.
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This further fueled the initial Ichiro craze, and along with remarkably steady high-caliber performance over the years, Ichiro has created a brand to last a lifetime.
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Yet another example of a company taking a calculated risk to set its brand apart is Cadillac which is suggesting that seekers of high performance cars give credit where credit is due.
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Storage Options is a UK-based technology brand created with a vision of offering great value, high-performance products without compromising on quality or service.
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With or without performance enhancers, the repair of his badly damaged personal brand is one feat that is beyond even Lance Armstrong.
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