That adds one more year that the brand owner can be selling on a 20-year patent.
The client, as brand owner, will bear the majority of the cost of developing the ads, so the profits would be divvied accordingly.
FORBES: The Law Of Unintended Consequences: Why Agencies Have No Incentive To Come Up With Big Ideas
Colorado has one of the strictest brand laws, and is proud to be the only state to allow only one owner per brand statewide.
Penney as its current owner, the brand is suffering along with the overall store.
FORBES: J.C.Penney Tramples on Liz Claiborne and Misses a Great Opportunity
Paul Jankowski, Owner, Access Brand Strategies, Brentwood, Tenn.
She oversaw the acquisition of Tropicana, a juice firm, and Quaker, owner of the Gatorade brand of drinks, which has been one of PepsiCo's biggest successes as the firm reduced its reliance on cola.
The chain is joining competitors racing to expand in the region, including Hilton Worldwide Inc. and Carlson Rezidor Hotel Group, owner of the Radisson Blu brand.
Asia's biggest clothing retailer and owner of the Uniqlo casual clothing brand, which has been building a network of production sites in Bangladesh since 2008 to lower its dependence on manufacturing in China, where about 90% of all Uniqlo apparel is made.
Apollo, the giant buyout shop co-founded by Leon Black, and Metropoulos, owner of the Pabst Blue Ribbon beer brand, have been looking to partner on a deal for some time.
Limited Brands gained 1.02, or 2.3%, to 45.52, as the retailer beat estimates for its revenue and unadjusted earnings, though the owner of the Victoria's Secret brand provided a first-quarter and full-year outlook below Wall Street expectations.
This is because one of the first things a responsible trademark owner must do is see to it that their brand maintains its level of quality.
FORBES: Does American Needle Case Apply To Collegiate Licensing?
As I explain in my Brand Spillovers paper, we almost never see merchandising-related trademark owner-vs.
FORBES: Amazon's Merchandising of Its Search Results Doesn't Violate Trademark Law
The fashion brand recently bought a cashmere mill in the Scottish Borders after its owner went into administration.
Mr. Ferragamo will also serve as the company's 2013 brand ambassador, a post previously held by actor and fellow inn-owner Richard Gere.
He is willing to pay for intangibles, like a consumer brand name or a newspaper monopoly, provided those assets throw off "owner's profits"--cash that can be extracted from a business after necessary capital outlays are paid for.
What the Mets need is an owner with deep pockets who can focus on turning the team into a strong brand with integrity.
FORBES: Requiem For A Baseball Team: Lessons From The Death Of The New York Mets
As he admits, they already attracted people to the brand with the color scheme, the fans' connection to Brooklyn and the relationship with minority owner and entertainer Jay-Z.
In either case, NSI recognizes the user as the direct owner of the domain name, which can be used to establish a company's online brand through URLs and e-mail addresses.
CNN: New domain name system creates confusion over ownership
The brand, which has 28 shops left, was bought in July by Ricli Limited, which is owned by Liric owner and Greater Manchester businessman Mike Basso.
应用推荐