In 2011, it permitted 100% foreign ownership in single-brand retail outlets, through which a company sells only its own brand of goods.
At the start of the year, New Delhi lawmakers said they would allow for multinationals and foreign investors in general, including private equity firms, to acquire multi-brand retail outlets.
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Being an internationally competitive coffee brand did not mean aiming to have as many outlets as Starbucks, he said.
Since the fragrance arm has been brought in-house, the plan is to shrink the brand's exposure, canceling lower-end outlets, followed by a revitalization of existing products.
Sweetgreen has grown to 11 locations in three states and the District of Columbia and has built a brand through Twitter, Facebook and other social media outlets.
Adidas is stocking many of its China outlets with its lower-end NEO brand, making sure Chinese consumers get their fix of red skinny-fit jeans, fashion ponchos and button-down gingham shirts.
Would Body Shop be a household brand if it had elected to sell through traditional retail outlets instead of creating its own retail network?
Is your brand invisibly tied to supply-chain paths like roadways and retail outlets that are either deteriorating or undergoing drastic change?
On the other hand, name-brand manufacturers like Polo and Coach are investing heavily to develop their own retail outlets.
At Tanger Outlets, we are continually bringing in more in-demand designer and brand-name tenants to provide in-season and on-trend merchandise for our shoppers.
As Tim Cook of Apple recently explained, retail outlets are not just a mere distribution channel, they are the face of the brand, where people can discover new products, get more out of the ones they currently own and receive service when things go wrong.
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