If your brand and organization stand for something the answers will come easy, if not I would suggest the hard work to get to the idea would be worth it.
As in restaurant, a brand or an organization must invest a little time and effort in the definition of a strategy for their presence on social media: objectives, budget and team.
Whether it be an individual of note, a brand, or an organization, today we are all self-publishers.
In reality, there are a variety of benefits for an organization, from brand building, to staff retention, and even improved client stickiness.
Russia is closer to becoming a member of the World Trade Organization, a brand that gives Russia a seal of approval for many exporters looking to get into the Big East of the BRICs.
While we might define the Apple brand as cool, innovative, and friendly, the reason the brand resonates the way it does is that those who work inside the organization have a greater recognition of the brand-ness than can be summed up in just four or five words.
Griffin, the former Clinton aide, said such an organization would introduce a brand new element to White House outreach.
Internally, a strong brand drives cohesion and helps an organization build the capacity and skills to implement its social mission.
Middle management is usually swimming in projects calculated to serve the quantitative goals of the organization, not its brand purpose.
Leaders recognize the opportunities for their brand and lead by engaging the organization in constantly focusing on where the puck is going.
Finally, partner with your CCO to help employees throughout your organization better understand your brand and determine what kind of interactions align with its key values.
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Though the organization may limp on, its brand is as relevant and powerful as Polaroid, Oldsmobile or MySpace.
NewsRight said that Moreover will get the NewsRight brand and will offer new contracts to the organization's current customers.
As you will see the marketing of an NFL team has its own unique set of challenges but you will also notice that a lot of the same logic Tim and his team use is applicable to any business or organization wanting to build a strong brand.
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Kodak had the organization capability, the technologies, the brand, the market presence and the cash to lead this industry transformation.
Customers are in control, and everyone throughout your organization needs to understand the feelings your brand wants its customers to share.
It was the perfect spot for him: he solidified the identity of the organization, based on an industry-changing brand book, in a way that kept them out ahead of the competition for years.
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Always remember, it is the franchise organization, not you, who is paying the brand rep.
What if everyone in your organization thought of themselves as an ambassador for your brand?
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Almost all the good employees have left, the brand makes it almost impossible to hire new ones, and the organization is a disaster internally.
Before it took on its rebranding exercise, the organization made sure it had a definite sense of how it wanted its brand to be perceived.
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Mr. Kumar: We really needed to associate ourselves with an organization that would showcase our technology but at the same time give us high brand visibility.
Success in media-related brand building involves the right mix of market analysis, effective communication, the ability to build relationships, organization and persistence.
Traditionally, brand was essentially viewed as a communication and fundraising tool, but we found that a new paradigm was emerging where brand was increasingly being considered in a strategic way, fundamentally anchored in the mission and values of an organization and critical at every step in the theory of change of an organization.
As it does, it is imperative that the organization focus on maximizing its product offer, visitor experience and employee engagement in order to ensure it drives brand value and captures market share.
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