They stress the importance of getting smokers to commit at an early age -- as early as 14, according to Waxman, though the company denies this -- to a specific brand of cigarette based on the belief that their first choice will be a lasting one.

CNN: Clinton: 'Disturbing' Documents Make Tobacco Legislation 'Absolutely Imperative' - 01-15-98

The West cigarette brand claimed use of the Westlife name on clothing and other merchandise could cause confusion with its trademarks.

BBC: Judges said the similarity with West was enough to confuse

The remainder depends on specific business goals that are undisclosed (although Broughton did provide an example from a previous year: the successful integration of BAT's acquisition of the Rothman cigarette brand).

FORBES: Magazine Article

This morning, the Food and Drug Administration unveiled a series of often graphic images that will be plastered on cigarette packages, above the brand and the outside of the box.

FORBES: Nicotine Addiction And The Birth Of Modern Medicine

Tobacco firms from the United States, for example, assert that the Canadian government's requirement that health warnings on cigarette packets should be bigger than the brand name amounts to expropriation of their intangible assets.

ECONOMIST: NAFTA

It was to be sponsored by Djarum, one of the country's main tobacco companies, and its L.A. Lights cigarette brand.

ECONOMIST: There��s no fiery religious passion