So, pick a platform that addresses your objectives and also offers greater flexibility in drawing relevance to your brand.

FORBES: InfosysVoice: Choosing an enterprise-class, business-ready social media platform

Each deal is different depending on the domain name brand, your team, your stage and resources, the market opportunity, and personal objectives.

FORBES: Build Your Startup On A Vacant Domain Name

Installing your brand on social media is not about choosing one or several social platforms and opening profiles, it is about defining objectives and allocating resources.

FORBES: An overview of the social media ecosystem