"There is a lot of talk about how the age of conspicuous consumption is over, " says Richard Wise, chief executive officer of Lippincott, a brand strategy and design firm in New York.
Investors with one eye on the euro-zone crisis are aware that the firm has a proven ability to design, print and deliver brand new currencies against a tight deadline.
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The internet radio service has just undergone a rebirth, with a brand new white and burnt orange logo and a completely revamped design -- on web, mobile and Xbox -- in an effort to reintroduce itself to the mainstream and stave off competition from the likes of Pandora, Spotify and Rdio.
Allen Adamson is managing director of the New York office of Landor Associates, a brand consulting and design firm.
Allen Adamson is managing director of the New York office of Landor Associates, a brand consultancy and design firm.
"The first rule of thumb is to fix what you've got, " says Allen Adamson, managing director of the New York office of Landor Associates, a brand consultancy and design firm.
When conceptualizing the Bolt, Digital Storm engineers found no chassis on the market that met their design criteria, so they designed their own brand new chassis from the ground up.
Instead of trying to revamp JIMS with brand-new technology, Harris County has stuck to its grand-design architecture by migrating its legacy database to the more current Model 204 Database Management System, made by Computer Corporation of America, and rewriting Cobol applications in the Model 204 language.
In fact, the design and brand became so cool that lines formed as the new iPhones were released.
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The Executive represents a new distinctive, sophisticated design for the Beats By Dr. Dre brand that focuses on craftsmanship using premium materials such as aluminum alloy, stainless steel and leather.
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