Look for a boom in team buying and cyber-fleet sales. n Brand and service will not protect companies from rude, disruptive change.

FORBES: Digital rules

She told our colleague, Madeleine Brand, that first NATO and then the U.N. will have to provide peacekeeping to make this new treaty work.

NPR: After Peace Deal, Next Steps in Darfur

Merritt's music is hard to pin down: She incorporates gospel, soul, '70s California rock 'n' roll and warm echoes of Joni Mitchell's brand of folk music into her piano-based country songs.

NPR: Tift Merritt: Newport Folk Festival 2009

More slimming-down came in 2002, when Johnson spun off his old pet food business (9 Lives, Kibbles 'n Bits), StarKist tuna, infant foods and store-brand soups into a new company and handed it to Del Monte.

FORBES: Companies, People, Ideas

"It's a way to build the brand, " says Kathleen Hessert, who heads Sports Media Challenge, a Charlotte, N.

FORBES: Sweet Charity