Host Russell Brand set the mood with an opening monologue that included no less than four jokes about the male reproductive organ.

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They hardly sparkle with the sunshine pop of the Beach Boys or the gleaming funk of Dr. Dre, but Feist's pleasant brand of melancholy strikes the right mood for winding in (Unintelligible) city, feeling comfortably lost and alone.

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The increasing sophistication of filters that can send brand-love messages exactly to that special consumer-someone in the mood for a little emotional bonding promised a land of sales on the other side, with technology enabling advertisers access to ever-more sophisticated profiles built from searches and social pages, selling this to brands as a way in.

FORBES: A Story About Occupying Digital Space. Or an Answer to 'How Should I Be Measuring Digital and Social Media Anyhow?'