We asked Dan Vinh, VP Global Marketing, Renaissance Hotels at Marriott International, about how the brand is measuring the worth of its content.

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That's the finding of a study released Tuesday by brand abuse tracking firm, MarkMonitor, measuring the disturbing growth of counterfeit drug sales on the Web.

FORBES: Magazine Article

Sentiment analysis is a commonly used tool for measuring what people are saying about a particular company or brand, but it has issues.

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Measuring the success of a single ad, let alone a brand new campaign is beyond my ability.

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For example, vom Saal et al. criticize Teeguarden et al. for not measuring the BPA content in the canned food they gave to their subjects, or identifying the brand of food because, they say, BPA content varies widely depending on the manufacturer.

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