But Jack Hollis, vice president of the Scion brand, told me he understands why GM reassessed its paid advertising on Facebook.
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Most lines are trite and forced as is, but when coupled with unenthusiastic voice work, it feels like a let down, unworthy of the ME brand.
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An excellent article with advice on how to build a personal brand was written by Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success.
So the brand means the right thing to me, which is quality.
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So with that caveat, let me tell you which brand I thought came out both the winner AND loser in the Super Bowl.
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They left me dizzy and light-headed, but I still had enough wits about me to select one brand that tasted good and actually went down easy.
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These things are said in utter shock and disdain as if God may come down and strike me dead for using Brand X in a cocktail.
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Once we have an overview of the social media ecosystem, I guess the question you are formulating in your mind is: which one is right for me (or my brand)?
Now the challenge for me is to remodel that brand, which can be harder than building from scratch.
Betaworks plans to revitalize the brand involve folding it into News.me, another social news service, which launched in April of last year.
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You need to figure out your brand essence, but the aspect of me that I put forth may vary according to audience, context, and time of day.
Name the price and where you buy it, and every single brand, and this is what astounds me, is that the off-pricers are eating business, you know, left and right from the regular pricers.
Katie Taylor, the CEO of hotel brand Four Seasons, recently admitted to me that she is a bit of a control freak, but for the good of her and everyone around her, she tries to delegate.
Sticking to the entertainment category, but scaling down a bit in screen size, let me move on to another brand that, because of the laser focus on its brand idea, remains on the consumer hit list, Mad Men.
So what this basically tells me and should tell all brand managers and brand marketers and ALL marketers that if they have not already started their holiday marketing and advertising push, they may in fact already be too late to the dance.
Let me start by talking about another iconic brand recently in the news for much the same reason: Kodak.
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At the speed of light, I can express my satisfaction or dissatisfaction about a brand to a large, attentive audience connected to me.
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To me, it means she has an established brand and most importantly, diversified revenue streams.
Excerpt: I inherited this no-brand semiautomatic from the very proper maiden aunt who raised me after my parents died.
But could an Apple or a similar trusted brand become a real friend and co-manage information about me?
Vice President and Global Brand Manager of Courtyard by Marriott, Janis Milham, tells me there will likely be a contest that will allow a lucky winner to attend the Super Bowl.
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The high Aussie dollar is especially tough on a domestic brand portfolio that tilts toward cheaper labels. (Pardon me, Mr. Grange.) Australian commodity wine has been getting bum notices as it is, causing consternation-by-association among the better craft producers.
In many ways, Toyota's situation strikes me as closer to that of a trailblazing packaged goods brand than that of a car brand.
She sat down with me recently to discuss these similarities, the role of brand at a company like Domo, and where creativity nets out in a data-driven culture.
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The brand's mystique got a kick in 2002 when the film Catch Me If You Can showed a svelte Leonardo DiCaprio posing as a Pan Am pilot, surrounded by beautiful women.
The second reason, which is even more important in the long run, is to make me happy and to want to remain buying and loyal to their brand!
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