Maybe the brand can match the demographic profile of a digital platform to their own customer demographics and then, Zowwie Batman, we can find our kind of people easier than ever!

FORBES: A Story About Occupying Digital Space. Or an Answer to 'How Should I Be Measuring Digital and Social Media Anyhow?'

Fiat's real interest would be to team up with the sporty saloons that its own Alfa Romeo brand struggles to match, for all their flair and style.

ECONOMIST: Chrysler��s sold, Volvo��s too expensive. How about BMW?

Certainly, the best-known schools often have strong research reputations to match their brand recognition in the wider world.

ECONOMIST: Business-school research

The deal gives the company flexibility to match several brand names with the areas it serves, which means middle-class Northeasterners could see more Pathmark and fewer Waldbaum's stores in their neighborhoods.

FORBES

For those enamored of esoteric complications and names to match, Italian brand Officine Panerai offers the sure-to-lure Luminor 1950 Rattrapante 8 Days Titanio .

WSJ: The Face of Watchmaking's Future at SIHH and GTE

But the fact that Gore sees Al Jazeera as a good match for his brand of American liberalism speaks volumes about the nature of that set of beliefs.

CENTERFORSECURITYPOLICY: Al Gore Profits from the Stealth Jihad

Then it went on to argue that, under a law that said the labels on generic drugs must match those on their brand-name counterparts, Ivax shouldn't receive approval because it hadn't replicated any of the studies of the drug in children.

FORBES: Magazine Article

At first they also pushed their own private-label brand PCs before realizing they couldn't match the resources of a Compaq or a Dell.

FORBES: "The Internet doesn't know borders"

Much like the Final Four or World Series, the WrestleMania brand is almost guaranteed to fill a stadium before a match is announced.

WSJ: The Rock is ready to roll as WrestleMania nears