"I think where there are challenges are perhaps some of the brand mark elements that have been left behind, which have been around for 40 years, " Ghai says, referring to the airline's logo, which has been radically changed.
For the building architect his or her mark is made on the land, but for the brand architect where is their mark made?
The domain name should align with the brand, the trade mark you can get and the image you are projecting.
"We believe it will create a lot of buzz around our brand, " said Mark Ford, the president of Time Inc.
The mark of a brand is both given and received by both parties.
Brand management firms, like Mark Monitor and Internet Identity, already send rogue site addresses to registries and registrars, the middlemen who sell domain names, to have them pulled off the Web.
While movie critics think that this film missed the mark in terms of creativity and inspiration, many branding critics think it also missed the mark in terms of worthwhile brand-building opportunities.
FORBES: Both Trees and a Branding Opportunity Laid to Waste In 'The Lorax'
With the exception of a couple of early seasons (when those at the top learned what happens when you go off-brand) the show has hit the mark, its consistently high ratings as solid evidence.
FORBES: SNL, The Muppets, And Sesame Street Know Purpose Is At The Heart Of Great Brands
Jim Beam, Fortune's biggest spirits brand (others include Maker's Mark and Old Crow), would allow Diageo to compete more effectively with Brown-Forman, the owner of Jack Daniels, in the lucrative market for bourbon, an American style of whisky.
And we wrap up with some great tips when considering music, not the least of which is that, according to Mark and Dave, every brand should have, along with their visual identity (e.g. logo, color palette, etc.), a sound identity as well.
FORBES: Music Is The Great Uniting Language. But Are Brands Using It Correctly?
While not unexpected, the retirement of the PowerBook does mark the end of a brand with a long, storied history as a sturdy, reliable workhorse, which later -- after Steve Jobs' return to the company -- morphed into a sleek and stylish object of desire for visual and creative artists.
Tango's mission is to connect people with the most rich and meaningful experiences, and to mark the occasion, the company unveiled brand new features that continue to illustrate how combining high quality communication services with compelling content helps to differentiate Tango from other services.
ENGADGET: Tango video chat goes native on iPad, makes better use of everyone's screens
"That might also be a function of the fact that these people are engaging more in social media, " said Mark Truss, JWT's director of brand intelligence.
Infinity Ward head Mark Rubin calls Ghosts "a new sub-brand" in the CoD franchise, and it's getting a new (unnamed) game engine to boot -- another indicator that previous characters aren't involved.
Brands that miss the mark will put revenue, loyalty and hard-earned brand equity at risk.
Waitrose's managing director Mark Price said millions will be invested into developing the Duchy brand.
Mark Rein is a director at Acquity Group, a global brand ecommerce and digital marketing company.
Mark Buehrle, Josh Johnson and Jose Reyes are the three brand names in the trade, but each has varying levels of interest to the Blue Jays.
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In fact, the company has only recently begun to better leverage its strong performance brand name in footwear, and this spring will try to make a mark in the bra business.
FORBES: Don't Lose Your Shirt In Under Armour Before Earnings
The traditional Geneva brand, which introduced its first world time wristwatch in 1932, made an absolute mark in world timing in 2011.
The phonemaker's attempt at increasing its exposure to the lucrative mobile music and gaming market is seen a key step for the company that made its mark in regions such as Western Europe with its music-focused sub-brand Walkman phones and camera-focuses Cybershot handsets.
ENGADGET: Sony Ericsson's PlayNow Arena: 1 million, DRM-free songs on Monday
Aman Singh blogged perceptively for us about the Mark Hurd saga, questioning whether his dismissal was about corporate ethics or just about protecting the brand and bringing us up to date on what others had been saying on that subject.
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