Damaging the employer brand making hiring more difficult when the economy returns.
Google tops the list as the brand making the most powerful connection with consumers across the globe, according to the third annual Cultural Traction report from Added Value.
Now, 30 years later, the brand is making a comeback based on its own merits.
One response to this problem has been to focus conservation brand-making on species that need greater attention.
While there are multiple factors to consider, social media can play a critical role in increasing social quotient of the brand by making shopping a shared experience.
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Adidas is stocking many of its China outlets with its lower-end NEO brand, making sure Chinese consumers get their fix of red skinny-fit jeans, fashion ponchos and button-down gingham shirts.
Scale economies come into play in other areas, such as reinforcing its brand by making a global marketing effort and helping its bottlers, most of whom are independent, learn from the experiences of their counterparts in other countries.
Key in establishing a competitive brand has been making sure fights always run on time.
However, Spyker failed to reinvigorate the loss-making brand, and Saab Automobile filed for bankruptcy in December 2011.
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London says he worked hard to brand himself, making his round sunglasses and wide-brimmed hat a trademark.
Humor helps people feel good about the brand that is making the attacks.
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It recently signed up Northern Irish golfer Rory McIlroy as a new brand ambassador, making him one of the highest paid sports stars in the world.
Starbucks targets a more affluent demographic of coffee drinkers that typically exhibit strong brand loyalty, making demand for its coffee more inelastic with respect to price fluctuations.
Selling more Jeeps in China will help bolster the Jeep brand globally, making its parent stronger, which can only help secure jobs at the Jeep factories in Detroit, Toledo, Ohio, and Belvidere, Ill.
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Of course, this process never really ends: Continually focus on how best to optimize your personal brand, keep making those connections and always ensure that what people hear about you is authentic and on message.
These big brand gestures are making a splash here at Cannes, but more importantly they are leading the way to inspiring our industry to be more accountable for its actions and the positive impact it can have on individuals, communities, and even sometimes the world.
The new channels are as much about brand-building as making money.
While some of the discussion about story development, environments and the overall reach of "Defiance" got heated, the idea of making something brand new kept both sides focused.
The older generation are also realising that they've done their job in making the brand famous but now it's time to let the new generation have their chance.
Those fans can switch to a more narrow feed of just their friends (or music content or photos) that doesn't include brand pages, potentially making it more difficult for companies to reach their followers.
The real reason for the ban is that a group of haughty, loud-mouthed critics claimed the egg sandwiches debased the Starbucks image, making the brand appear common, like Wendy's, McDonald's, Burger King or Dunkin' Donuts.
Long story short, American Needle Inc. argued that the NFL violated antitrust law because all 32 NFL teams worked together to freeze it out of the NFL-licensed-brand-hat-making business when they gave that exclusive right to Reebok for ten years.
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And because of the way it is served (the ice meaning all the cider does not fit into the glass at once) the bottle generally sits on the table next to the drinker, making the brand highly visible, which Mr Breen admits "definitely helps".
Not predictions, as I said, but simply a list of brands that will be interesting to watch based on what I, and lots of other branding people, believe goes into making a brand good and strong and capable of leading its pack year after year.
By offering a television program that went behind-the-scenes to create compelling storylines, the NHL found a means to making its brand of hockey and the personalities within it accessible to die-hard fans, casual fans, and probably a good many who never even knew they could be interested in any of it.
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Just how much brand-name merchandise is making its appearance in the military is unclear.
The fact of the matter is that these three basic ingredients are the same three things that go into making a super brand.
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But it's got a problem of its own making: a brand diluted by application on too many objects--underwear, dishes and sunglasses, to name a few.
But in this case, the chance to promote and reinforce British heritage and craftsmanship, while making the sponsorship brand look good and giving young designers that much needed leg up, was missed entirely.
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