You must have your brand logo or name persistent at all times.
An identifying serial number engraved onto the metal ring, which has the brand's logo on it, allows the yarn in the shawl to be traced back to the batch it originally came from.
For example, the brand name and logo hang tag and distinctive pocket stitching on a pair of jeans could be registered as protectable trademarks, and the unique shape of a dress could be registered as protectable trade dress.
The fear is a simple plane logo may brand their product as environmentally dangerous to eco-conscious consumers, thereby closing off the market that gives them their income.
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"People didn't believe the taste, the logo, the brand name, " he recalls now with a smile.
She contends that the old Madison Avenue days of a brand being defined by its logo and a tag line spelling out its promise are over.
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The internet radio service has just undergone a rebirth, with a brand new white and burnt orange logo and a completely revamped design -- on web, mobile and Xbox -- in an effort to reintroduce itself to the mainstream and stave off competition from the likes of Pandora, Spotify and Rdio.
The introductory video above shows the four quadrants of the logo displaying the different components of the Microsoft brand and then exploding into a confetti of multi-colored squares, lest we think that the static logo was, indeed, static.
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Do you feel your logo no longer represents your brand, mission, or product line?
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Of course, logo can come to equal brand, if you deliver consistently on your brand promise and have a big advertising budget.
They'd been commissioned to create 10-second "interstitials"--quick ads meant to flash a logo and help establish a brand--for a newly conceived cable channel.
The WNBA unveiled a new brand identity, which includes a new logo that capitalizes on the signature orange-and-oatmeal color scheme of the game ball.
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If you answered yes to any of the questions above, it may be time to consider a new logo that better represents your brand.
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San Francisco-based clothing retailer Gap Inc. has rolled out a new logo for its flagship Gap brand online and the switch is drawing heavy criticism from consumers.
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Macy's attorneys also argued that the new JCP Everyday brand, which carries a double house logo that resembles the letter "M, " would give shoppers the idea that the merchandise was from Martha Stewart.
Both confirmed that a large majority of those interviewed had at least heard of the name, and over half were both aware of the brand and could recognise the McDonald's logo.
Using his distinctive Virgin logo -- first used to brand his record label of the same name in 1972 -- Branson has created companies across a range of industries since the mid-1980s.
Yet it is known for species conservation and its brand image is closely tied to the beloved panda logo.
Taking a page from Sir Richard Branson's book with the Virgin brand, Fernandes is leveraging the AirAsia name and logo to bring low-cost travel to hundreds of millions of people.
It would most certainly be premium priced and that Apple logo (such is the value of the brand) would enable them to push those margins out.
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Right now as lead nutrition supplier for the red hot Ultimate Fighting Championships, MusclePharm with its highly visible logo is everywhere in the media, so brand awareness is high.
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Changing a logo is a major undertaking and risk for a brand.
FORBES: Starbucks, HTML5, The Gap And More Lessons On New Logos
They might allow for a logo or slogan, but nothing that will touch the core brand.
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The brand is best known for its fit, along with its Union Jack logo and signature triangle flap back pocket.
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The HTC brand is embossed in silver smack in the middle, and the Beats logo, speaker grille (an array of tiny machined holes) and certification details in fine print can be found in the bottom-center.
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That coming-out party began when Cisco decided to hide the Linksys logo on its home wifi routers and play up its own brand in 2007, and it culminated with its buyout of Flip camera maker Pure Digital last year.
And we wrap up with some great tips when considering music, not the least of which is that, according to Mark and Dave, every brand should have, along with their visual identity (e.g. logo, color palette, etc.), a sound identity as well.
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American Express invites financial institutions to issue cards carrying the signature American Express logo and also to act as merchant acquirers on the Amex network by leveraging its infrastructure and brand image.
Customers can upload the image or logo of their choice and MAINGEAR will customize your notebook to specifically fit your personal style or corporate brand.
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Concurrently with the release of the new PS3 system, SCE will modify the PS3 brand name from "PLAYSTATION 3" to "PlayStation 3", and introduce a new "PS3" logo, which is engraved on the surface of the new PS3 system.
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