The company operates 31 stores under the Birks brand in Canada and 24 stores under the Mayors brand in Florida and Georgia, two retail locations in Calgary and Vancouver under the Brinkhaus brand, and one retail location in Orlando under the Rolex brand.
Foursquare has made some improvements that make this type of social mapping easier for a brand-without-a-location like Corcoran.
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With hotels, there's a quick search for deals for tonight near you, or you can sort traditional results by star-rating, price, brand, name or distance from a location.
"With this new brand, Nokia aims to become the indisputable location cloud player, " said Thomas Husson, a tech analyst at Forrester Research.
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The brand on Friday opened a salon in Harrods, marking its second retail location in London and 27th worldwide.
The big brands love this model and see location-based check-ins and gaming as a way to extend a brand from your screen to wherever you happen to be in real life.
One of the first lessons learned was that before we could import our trademark brand of quality guest service, we would have to embrace the cultural identity of each location, and seek a comfort level for our employees.
Increasing brand awareness was the also goal for his startup, says Chris Mirabile, a founder of the Facebook location-based service The Hotlist.
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Segmentation enables marketers to capture behaviors and attributes about their Web and mobile visitors in order to create content tailored to their location, their time of day, type of browser or operating system, or even their brand of mobile device.
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Another trademark of the brand is the Peninsula Academy, which offers guests educational or enrichment classes, tours and experiences unique to each location.
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