Today the world of brand licensing has become a kind of elaborate docking exercise.
Today's agreement does not impact any of Funai's existing brand licensing agreements with Philips.
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The clothing brand licensing company's stable of brands includes Candie's, Joe Boxer, Mudd, Starter and Zoo York.
Sir Richard has a 2% stake in the company, which has a 30-year brand licensing agreement with his Virgin Group.
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Kodak, which is currently operating under Chapter 11 of the federal bankruptcy code, said it wil focus on brand licensing and seek licensees in those areas.
Oliver Herzfeld is the Chief Legal Officer at Beanstalk, a leading global brand licensing agency and part of the Diversified Agency Services division of Omnicom Group.
Michael Stone is the CEO and founder of Beanstalk, a leading global brand licensing agency and part of the Diversified Agency Services division of Omnicom Group.
Cote said all Movado brands experienced strong growth, in particular its Movado brand and licensing brand division.
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The company generates revenue from three sources: commercial fees from sponsorships and brand marketing and licensing, broadcasting rights, and ticket sales to its live games.
For now, it appears that Lauder will be partnering with other companies and licensing her brand.
Alpargatas began licensing name brand characters as recent as 2009 with superhero characters like Batman and Superman.
Having taken Gucci to America, Aldo, one of Guccio's sons, battled his brother Rodolfo for more control and ended up cheapening the Gucci brand through over-licensing.
The firm holds the licensing rights for the brand and music, and has approval rights for the master recordings.
We see this vulnerability often in licensing arrangements after a brand has changed ownership, and the founder-entrepreneur is no longer a part of the landscape.
In this respect, it is very much on par with the lifetime gains that Hall of Fame athletes receive from the memorabilia and licensing marketplace by being able to brand themselves as HOFers.
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Her name and image became so synonymous with style and strong sales that she signed a number of licensing deals that saw the DVF brand stamped on everything from sheets and towels to curtains and rugs.
Playboy needs to ask potential licensing partners what they really think of the brand.
Event brand values equal the total revenues (media rights, sponsorships, licensing fees, gate receipts) generated by the event, divided by the number of days the event takes place.
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Licensing deals are sometimes a hit--as in the Caterpillar brand of Wolverine shoes (both are tough, reliable "tools") or the Eddie Bauer edition of the Ford Explorer (outdoor adventure).
There is a colorable argument that the licensing initiative Dechert is complaining about is actually a way to maintain brand integrity by only giving licenses to companies with a long history of providing top-notch products.
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For a star to earn money in the licensing business he or she has to have had a very distinct, marketable brand in life.
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Although NFL teams have common interests such as promoting the NFL brand, they are still separate, profit-maximizing entities, and their interests in licensing team trademarks are not necessarily aligned.
Monday's hearing surrounded Group Lotus's decision to terminate a five-year licensing deal it had with Team Lotus boss Tony Fernandes's 1Malaysia group to use the Lotus brand in F1.
The LEGO deal is a pure licensing one, and while the company is looking at other potential deals where they would license the Minecraft brand, they are being careful so as not to dilute the brand.
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