In the same way, Kaplan's online effort is all about leveraging its brand.
CNN: Kaplan is starting an online college -- minus the keggers
The key to leveraging any brand is targeting not only the right audiences, but linking with the like minded.
Taking a page from Sir Richard Branson's book with the Virgin brand, Fernandes is leveraging the AirAsia name and logo to bring low-cost travel to hundreds of millions of people.
But what is also baked into the share price is the general prevailing view of what future profits are going to be, how much money is going to be made out of new products, how much can be made out of leveraging the brand, the cash the company has, the bright minds it has working for it?
FORBES: Apple's Results and Falling Share Price: Yes, Stock Markets are Forward Looking
Instead, it orchestrated what may be the most unlikely brand resurrection in marketing history by leveraging its powerful dealer network, rolling out splashy new tires and repositioning the brand slightly down-market.
However, instead of leveraging the high brand awareness of Liz Claiborne to drive traffic to its stores, J.
FORBES: J.C.Penney Tramples on Liz Claiborne and Misses a Great Opportunity
We believe integrating the bottlers business into its own business and leveraging its strong brand image in carbonated soft drink market, Coca-Cola will be able to increase its revenues from national and international operations.
Leveraging our strong global brand, we will further invest in marketing and additional product development resources in 2010 in order to capitalize on this emerging market opportunity for our business.
ENGADGET: DivX unveils its new form as online video-to-TV enabler
American Express invites financial institutions to issue cards carrying the signature American Express logo and also to act as merchant acquirers on the Amex network by leveraging its infrastructure and brand image.
Leveraging emerging media technology like Deloitte Brand Experience allows us to share the very best in documented encounters and great ideas by stakeholder, category and industry.
As a star's shelf life becomes ever shorter, her challenge is to extend hers by leveraging her celebrity into an enduring brand which, if well tended, will keep her on our list for years to come.
The sheer volume of companies leveraging group buying programs will commoditize any brand or footprint Groupon creates.
FORBES: Groupon Should Spare Investors The Pain And Sell Now
While Netflix may be able to launch more quickly in these regions by leveraging its core technology and experience generated in the U.S., it lacks brand awareness, and in the U.K. in particular, faces much more substantial competition from Amazon, BSkyB and BBCUPlayer.
应用推荐