While there may be many tangible benefits Google derives from its connection to Motorola, it will be hard to get any brand leverage.
Now, a new initiative by the Cleveland Clinic may be pointing the way for big-brand universities to leverage their name and expertise.
It had no massive marketing budget or brand portfolio to leverage.
Then Apple can leverage its brand promise to create shine on any new product.
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His two attempts to leverage his brand for real estate ventures have failed.
Pfizer plans to leverage the brand value of Lipitor after the patent expiration.
While Expedia already sells advertising on its Expedia.com and Hotels.com, we expect it to further leverage its brand name and traffic to generate more advertising revenues.
"Manchester United continue to successfully leverage their global brand, " he said following the publishing of the annual Football Money League table.
"Manchester United continue to successfully leverage their global brand, " Austin Houlihan, Senior Manager in the Sports Business Group at Deloitte, said in a statement.
Former CEO Bruce Albertson tried to push the company toward the consumer electronics business with music players, in an attempt to leverage the Zip brand name that the company had so successfully built in the mid-1990s.
In fact, the company has only recently begun to better leverage its strong performance brand name in footwear, and this spring will try to make a mark in the bra business.
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It will leverage Philips' strong brand, strength in innovation, and leadership position in these businesses, with Funai's strong presence in North and Central America - and Japan, and its supply and manufacturing expertise.
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Although Texaco has soured on its experience with retail marketing in America and in Britain, Shell is now trying to leverage its strong retail brand by selling natural gas directly to households in Georgia.
The most renowned institutions in both categories serve a national and even global market, but none have expanded in a big way to leverage the strength of their brand.
The move may make higher bids easier for media companies to stomach by allowing them to spread their payments and leverage their association with the Olympic brand over a longer period.
The key is to leverage your assets in ways that advance your brand of leadership.
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Find ways to leverage your fans to become ambassadors for your brand online.
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We believe the company made significant gains in market share (and brand value) during the economic crisis, and could leverage its marketing strategy to life comparable store sales and grab additional market share.
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Craft your story, talk to reporters, and leverage the investment to create talk value about your brand and your company.
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As Asian consumers are backed by growing levels of disposable income show an inclination towards well known western brands, Guess can leverage its image as an affordable, leading lifestyle brand to gain a foothold in this market.
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