Miller, a Nike executive who had run Brand Jordan and Nike's worldwide basketball operations, as team president.
Nike and Jordan Brand have a classic legacy following that includes Jordan himself, Ray Allen, Derek Jeter and Mike Bibby.
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Roy Jones has endorsed the brand and Andre Ward is currently part of the Jordan Brand family.
These events spurred sales for the brand as they were conveniently located near stores where fans could purchase Jordan Brand products.
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Through four NBA seasons, the former UCLA Bruin is already a two-time NBA All-Star, and his fashion sense is always a hot topic (Hello fish lure shirt and red-rimmed glasses?) The only question about this new Westbrook-Jordan Brand connection is how long it will be until we see these Jordan roller skates for sale to the public.
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The Jordan Brand commands a 56% market share in basketball, while the Nike brand has 37%.
Miller said a donation from Jordan Brand will be made to The Red Hook Initiative.
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On the surface, Jordan Brand sneakers are extremely popular for the obvious reason.
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Simply put: the Jordan Brand is just re-living a great moment in Nike marketing history.
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First of all it shines light on the Jordan Brand as more than just a sneaker brand.
Driver Denny Hamlin, currently No. 1 in the NASCAR power rankings, signed with Jordan Brand in 2011.
Wade, an eight-time NBA All-Star and two-time NBA Champion, was a big asset to the Jordan Brand.
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Anthony is part of the Jordan Brand roster, which also includes Blake Griffin, Chris Paul and Russell Westbrook.
Anthony's current relationships include Nike's Jordan Brand, PowerCoco sports drink and the supplement Isotonix Champion Blend Plus.
Adding Westbrook to the Jordan Brand line is a smart move for both the player and the brand.
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The Jordan Brand would not be a new addition to the boxing world.
That shows what a powerful brand Mr. Jordan remains even though he played his last game eight years ago.
The Jordan Brand is the biggest Nike driver, and is a staple for the average consumer and celebrities alike.
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But it did the same thing Wade was seeking to avoid, bringing more people into the Jordan Brand limelight.
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This relationship between Hamlin and Jordan is very significant not only for the Jordan Brand, but for sports endorsements in general.
The Jordan brand has a 58% market share in the U.S. according to SportsOneSource (the Nike brand commands an additional 33%).
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Jordan Brand, PowerCoco sports drink and the supplement Isotonix Champion Blend Plus.
The fact that he was the co-MVP of the 2011 Jordan Brand Classic only helped lay the foundation for a future Nike relationship.
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Word began to spread last month about Dwyane Wade leaving Jordan Brand for Chinese-based Li-Ning, which carried its pros and cons.
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Moving Carmelo Anthony, another Jordan Brand rep, from Denver into a larger sports market in New York, was good for the brand.
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The Jordan Brand has the most iconic name in basketball tied to it, and its success is not going away for a long time, if ever.
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This is the most recent Jordan Brand addition, coming in the wake of Michael Kidd-Gilchrist, Kendall Marshall, Jared Sullinger and Jeff Taylor all signing last month.
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Although there are more than a dozen basketball player endorsers, Westbrook joins Chris Paul and Carmelo Anthony as the top NBA endorsers of Jordan Brand.
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Multiple rumors and reports began surfacing across the Internet late Thursday and early Friday that Dwyane Wade would be leaving Jordan Brand for Chinese Sportswear company Li-Ning.
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Nike, including its Jordan Brand subsidiary, is the dominant basketball shoe company in the States with a 92% market share, according to SportsOneScan, which tracks sports shoe and apparel sales.
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