Monotype Imaging is a leading global provider of typefaces, technology and expertise related to user experience and brand integrity.
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What makes a brand strong though is the close alignment between internal brand identity and external brand image, what we call brand Integrity.
Well, the dominoes upholding her brand integrity are beginning to fall.
There is a colorable argument that the licensing initiative Dechert is complaining about is actually a way to maintain brand integrity by only giving licenses to companies with a long history of providing top-notch products.
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What the Mets need is an owner with deep pockets who can focus on turning the team into a strong brand with integrity.
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We don't want to challenge the integrity of the brand experience, but we will be going down in steps and we'll do it as quickly as we can.
Although it no doubt pains him to do it, Stern is doing what top executives should do: taking the long view and protecting the integrity of his brand.
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That response would help protect that integrity of your brand.
It said it "would be working closely with its suppliers to investigate this issue and to ensure that all Iceland brand products meet the high standards of quality and integrity that we specify and which our customers are entitled to expect".
In a statement, the company said it noted the FSAI's findings "with concern" and "would be working closely with its suppliers to investigate this issue and to ensure that all Iceland brand products meet the high standards of quality and integrity that we specify and which our customers are entitled to expect".
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