Switzerland tops the list as the best country brand globally, according to the Country Brand Index, out today from global brand consultancy FutureBrand.
The Talent Brand Index is a ratio of the number of people who are interested in your company divided by the number of people who know about your company.
The finding from our annual Fashion Brand Index that shows an increasing importance of fashion brands in the decision-making and purchasing process supports our claim that brands have never mattered more than they do now.
In the last 60 days the company introduced a range of powerful products, including new Company Pages and the Talent Brand Index, a tool which lets companies understand and improve their external employment brand with pinpoint precision.
So states the latest Global Brand Simplicity Index (produced by Siegel and Gale).
In the just-released list from Major League Baseball of bestselling jerseys, 9 of the top-10 players are from teams with the highest fan loyalty, showing up in the top six in our 2011 Brand Keys Sports Loyalty Index.
Brand Keys has researched both categories extensively in our Customer Loyalty Engagement Index and found that what drives brand engagement and loyalty for snack food differs significantly from breakfast cereal breakfast.
FORBES: Snap, crackle, pop...crunch? Kellogg's adds Pringles to their mostly-cereal portfolio
While Brand Keys' Customer Loyalty Index showed a 15% drop in JetBlue's score after the Presidents Day weekend's fiasco, that wasn't enough to knock the New York-based carrier from the top spot.
The Apple brand with the next highest Index score was iPod with a score of 73, followed by iPad at 69, iPhone at 65 and finally Mac with an Index score of 61.
FORBES: Amidst Stable of Prizewinners, Apple's Own Brand Still Perceived as Best
For example, Hyundai has risen to the top spot in the Brand Keys Customer Loyalty Engagement Index, heading all other automotive brands and placing sixth among a total of about 600 brands across 83 verticals.
FORBES: Hyundai's Crafty John Krafcik And His Last Major Challenge
The Brand Keys 2012 Customer Loyalty Engagement Index reveals that consumers choose laptop computers on the basis of anything but security.
To obviate these problems Brand Keys fielded the 2012 Digital Platform Engagement Index (DPEI).
That fact was confirmed by findings from the Brand Keys 17th annual 2013 Customer Loyalty Engagement Index (CLEI).
FORBES: Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index
The CarMD Vehicle Health Index points out common problems by brand, which may be important to know as you consider future maintenance costs.
FORBES: What That Dreaded 'Check Engine' Repair Will Cost You
Crew places second behind L.L. Bean on the customer loyalty index for retailers, according to Brand Keys, a New York-based firm that measure brand equity.
For the back-story on what brands made the all right moves in this successful consumer romance, click here for more on the Fashion Loyalty Index study and the complete fashion brand rankings.
The online pharmacy study is the latest update to MarkMonitor's quarterly Brandjacking Index, which tracks the abuse of corporate brand names in online scams designed to steal credit information, drive traffic to advertising sites or sell counterfeit goods.
The Buzz Index distills all these factors into a snapshot of luxury brand performance.
Amy Shea, EVP Global Director of Brand Development, will reveal findings from our 2012 Digital Platform Engagement Index.
Only time will tell if beer brand loyalty transcends consumer financial concerns or if the Herfindahl-Hirschman Index needs a reality refill.
The Buzz Index overall score is simply the sum of five main factors: Brand Satisfaction, Brand Momentum, Personal Promotion, Digital Media and Traditional Media.
The Davie Brown Index looks at multiple attributes to determine a celebrity's ability to influence brand affinity and consumer purchase intent.
The index found found that 80% of consumers are more likely to recommend a brand because it provides simpler experiences and communications.
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