Such criticism, though, disregards the traditional role of Super Bowl advertising, which is to make a memorable brand impact.
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Today our Brand Impact Evaluator and Commercial Value Calculator are far more robust, taking into account not only the quantity, but also the quality of time the brand is in the mind of the consumer (not just on the air), as well as the subtle, and not so subtle, ways true marketers squeeze value out of every dollar they spend.
Although it is still too early to determine the impact of these brand-new companies, they have the potential to have a significant impact on the lives of our clients.
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The risk in alienating employees is alienating shoppers, of course, and that could have a negative impact on brand.
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She writes about image, brand and their inherent impact on the way we perceive the world on her blog.
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But these costs may well be worth it depending on the project and its impact for the brand.
Yet, brands will need a more balanced measure of success, taking into account brand building beyond the immediate impact of a message.
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In a recently released study from Pegasystems and nFusion, many marketing leaders acknowledged their companies are delivering less-than-superior customer experiences that are having a negative impact on their brand performance.
The impact of the Clinton brand has been increased considerably by its institutionalisation in the Clinton Foundation.
You are selling your company to a candidate and how your brand is viewed will have an impact.
But every once in awhile an opportunity comes along that really makes an impact and inserts a brand into topical conversations.
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In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question: What is the best way to impact purchase decision and brand loyalty?
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Businesses know how important this is, and rely on their brand strategy to convey meaning and impact in the shortest time possible, driven to do this by an Internet society short on time and shorter of attention.
You can be a collector of fans or investor in customer relationships that can have long-term impact and value to your brand.
However this did not impact the perception of the brand favorably.
With this spending data, you can then influence and direct those shopping patterns in a way that helps you impact measurable outcomes for your brand and business.
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Delivering on our brand promise across the globe is no easy feat, especially if you consider the hundreds of touch points where you can make an impact and create a distinctive brand experience for your stakeholders.
Impact investments deliver ancillary benefits in brand, reputation, media coverage and social capital.
Most of the time I write about a study or survey and how the findings may impact a marketer or advertiser or brand manager, brand manager or your local butcher.
No matter what the category, it seems every CMO is wrestling with similar dilemmas, which can be boiled down to one big question: what impact is digital having on my brand?
The survey also found that a large majority of people who have seen Twitter Promoted Tweets in the past 12 months said they hurt or had no impact on their perception of the brand advertised.
Aside from draining financial resources, a flawed execution can cast doubt on management credibility, have a negative impact on morale, taint the brand, adversely affect external relationships, and cause a variety of other problems for your business.
Today's agreement does not impact any of Funai's existing brand licensing agreements with Philips.
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And do you realize just how much of an impact this is having on your personal brand?
Ross School of Business, explores the impact of adolescent ridicule on consumer behavior and brand consciousness.
The absence or departure of a founder-entrepreneur can have mammoth impact on the value and future of a brand.
More than closing the financial gap on his long-time rival Woods, a U.S. Open victory would have the short-term impact of renewing the relevance of the Mickelson brand.
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Jones believes that by employing highly skilled chefs who understand this there is more chance of airlines getting their recipes right -- not to mention the positive impact it can have on perceptions of their brand.
Two-way communication between the consumer and the retailer can increase brand loyalty since the consumer feels he is making a direct impact on the purchasing process.
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