"The good thing is, we're not poles apart in brandimagery and there's no overlap between our vehicles, " points out Pawan Goenka, the ex-GM executive who heads Mahindra's auto and farm-equipment business and now chairs SsangYong.
The culture chapter offers a look at some of the pop imagery we see throughout the games, most notably the mysterious Ping brand, and little information blocks give us additional information on each of these.