And more often than not, the local consumers have already heard or seen the brand idea on YouTube.
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That the brand idea is delivered consistently at optimal points of consumer touch is also critical to the company's success.
Because any company without a brand idea is nothing but a shop full of truths left unlocked for anyone to steal.
Ultimately, this all leads to a greater understanding around core insights that can help determine a brand idea across lots of territories.
The people responsible for the branding must be able to grasp the brand idea in order to execute on it clearly and brilliantly.
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It tightens and sharpens its branding expressions as appropriate, but the essential Pepsi brand idea is still on its original trajectory and its customers remain Pepsi-strong.
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We need to make sure our communication of the core brand idea is not only reinforced in the store, but that it can stand alone in the store.
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Focusing on a single brand idea is still extremely important in a cluttered marketplace, and I will continue to work with my clients to help them do just that.
In short, his band idea was a brand idea.
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Sticking to the entertainment category, but scaling down a bit in screen size, let me move on to another brand that, because of the laser focus on its brand idea, remains on the consumer hit list, Mad Men.
But while Peek likely won't have to do as much proselytizing on the value of wireless e-mail access as RIM did for many years, it will need to get out its message like any new brand and idea.
Identifying your brand with an idea is simply a matter of stepping back and asking a few questions.
What the company produces is a virtual good, the brand and the idea behind why you should buy that toy.
The idea is for a brand to discover an issue or idea that really matters to consumers, then help build a movement behind that idea.
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"With the launch of our global consumer Idea brand a year ago, we've shown the world that PC technology can be powerful and beautiful, " said Liu Jun, senior vice president and president, Consumer Business Group, Lenovo.
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Its brand rests on the idea that it is represents luxury goods made in Britain.
In crafting a movement strategy for your brand, you need to identify an idea on the rise in culture and tie your brand purpose or brand benefit to it in a way that generates a true movement from within.
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While he knows that the recipe for brand success includes having a simple idea and executing it with discipline and laser focus, he and his team also know that another rule for brand success is to look hard, very hard, at what the competition is doing before establishing a differentiating idea on which to stake a claim.
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The idea of the damage to their personal brand (again, to the ego) is a devastating idea for them.
She decided that the big marketing budget would go, and that she'd reduce the brand back to her original idea: single bean virgin chocolate.
According to Gensler, there is value in the idea of a brand or individual striving to be an influential force in their respective field.
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If you come up with a brand or business and the idea is just for money, you wont feel it in the long run.
Apart from the obvious emotive issues - which could be overcome by good stadium designers - there is the problem of the whole idea of the brand.
The answer, I think, is to build toward it and really get audiences focused on the idea of a brand new Batman, and then start introducing them to it early.
Great idea coming from a brand who knows a thing or two about boys and playing.
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But neither Idea nor the master brand, Lenovo, has gained much traction here in the United States.
The company with the brand name or a clever marketing idea isn't necessarily the one with the factory.
The first step in this endeavor is to sharpen the focus on the idea on which the brand is based and which prompted loyalty.
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