Is GM putting Saab's quirky brand heritage on the line in its drive for global efficiencies?
In 2011, Macy's launched a campaign to honor its brand heritage, the spokesman said.
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It has the brand heritage, patents, technological platforms, B2B credibility and a giant footprint in digital imaging.
Chinese consumers also place heavy emphasis on brand heritage as well as international credentials and overall excellence, Ford said.
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That redefinition is exactly what Microsoft needs to unbind from its brand heritage.
"The essence of British style is in its timelessness, " said Sue Newton, spokeswoman for quintessential British heritage brand Barbour.
At its center is a striking columnar glass case that pays homage to the brand's heritage by showcasing vintage Moynats.
When Volvo was bought by Ford (in 1999), there was grave fear that Ford would gut the brand and its heritage, selling rebadged Fords as Volvos.
While preparing to pit a new brand with no heritage against European brands like Mercedes-Benz, Lexus decided it would have to build a perfect car--and a perfect retail experience.
The XPS brand has a distinguished heritage of delivering the latest technology and thoughtful design for performance and craftsmanship without compromise.
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With a history that spans more than 100 years, the Georg Jensen brand has a deep heritage in high-end silver goods and represents quality craftsmanship and timeless designs.
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Although value engineered, this system stays true to the brand's audiophile heritage by utilizing durable, high-quality components and the same state-of-the-art horn-loaded technology that has made Klipsch an industry leader for more than 65 years.
Seeing a steadily growing demand for lasting, well-made things, some of those once revered brands are astutely taking their cues from the Americana look popularized by men's style websites and the unstoppable heritage-brand excavator J.
We look forward to honoring the heritage of the Linksys brand and investing in the continuing evolution of its product portfolio.
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To Mercedes's surprise, for instance, the group has been drawn to the brand's 125-year heritage, and so a number of its ads since have played up images of its 1950s roadsters and other vintage Mercedes.
Petersburgopens to guests on August 1, 2013 and is part of Four Seasons Historic Hotels, a small sub-collection within the famous luxury brand that includes unique and architecturally important heritage hotels in Europe, set in buildings dating from the fifteenth to the early twentieth centuries.
It was important to preserve the heritage of the Coca-Cola brand while also acknowledging the necessity of remaking itself in a fresh, better than ever way.
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Though the brand is well-known for its Formula One racing heritage (and its starring role alongside Dustin Hoffman in The Graduate) Alfa Romeo has been losing money for years, he said.
But in this case, the chance to promote and reinforce British heritage and craftsmanship, while making the sponsorship brand look good and giving young designers that much needed leg up, was missed entirely.
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When asked why this initial investment in the US failed, Craig Heisner, vice-president of digital operations, explains: "I don't think the original plan adequately presented the heritage of Li Ning as a major Chinese brand founded by a famous Olympian who rose to the top".
The Rolls-Royce brand was doing well, he said, because it married British heritage with BMW's sales and marketing expertise.
Pierre Jochem, general manager of Raffles International, noted that the watch brand, which is 180 years old, shares a commitment with the hotel to heritage and innovation.
And on the heritage front, Ford hopes to capitalize on what it says is an actual brand image in China, based in part on TV images of U.S. presidential limousines through the years as well as the Lincoln Continental that former President Richard Nixon brought with him on his historic visit to China in 1972.
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Brand consultant Robert Jones, of Wolff Olins, believes the company should stop trading on its heritage and instead concentrate on innovation.
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