While Apple was a pioneer in this space, many others like the Nespresso brand have followed suit.
It is one reason why sales of its SlimFast brand have been hurt in America, the company admitted recently.
The ales of the luxury brand have been strong since the second half of 2012, after these new cars debuted.
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Nike and Jordan Brand have a classic legacy following that includes Jordan himself, Ray Allen, Derek Jeter and Mike Bibby.
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The other perception metrics for the brand have taken a choppier course.
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"Our working relationship with PRADA is unique in its longevity and success, something no other phone company and luxury brand have been able to replicate, " said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company.
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In the lethal U.S. market, where makers scrap to gain a tenth of a point in market share, Nissan and its Infiniti luxury brand have picked up nearly two and a half points, rising to 6.3% since Ghosn took over.
But does the brand have value?
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Is your brand an introvert standing away from the dance floor too shy to ask for a dance or does your brand have the confidence to walk up to the bar and introduce itself to the most gorgeous person standing there.
Some brand leaders have the fortitude to let brand passion resurge after it has waned.
It is a leading brand in emerging markets, seen as a status symbol in a few countries, and as we have gotten a taste of in the press, the brand does have a few tricks up its sleeve: innovations in keyboard technology, motion sensor technology, as well as in cloud computing that will meet the growing needs of enterprise customers.
If you have a poor or weak employment brand you have to work extra hard, and often the best people go elsewhere.
For example, 46 percent have liked a brand that they have no intention of buying from, and of those, 52 percent liked a brand just to get a free item.
In order for the brand to have value beyond that, the company must find new ways to deploy the brand (on new products, services, etc.) to create value.
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Truly gifted brand managers have multi-dimensional models for the opportunity locked inside of brands.
Brand marketers have tried appealing to people's emotions as well as to their sense of reason.
However, values are subtle and very varying things, as we in the brand business have long understood.
New Yorkers respect him for that, and Mr. Fixed the Subways is a solid brand to have.
More Americans are familiar with the Facebook brand than have access to a home computer, according to Edison.
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At 5.6 percent, Nissan was the only other brand to have greater than 5 percent of the market.
While that circuit will be incredibly important in the future, building you name and brand can have amazing effects.
The costs of establishing a new online retail brand also have climbed sharply.
So far, only two big brand retailers have signed up: PVH Corp.
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He has developed the best personal brand I have ever seen and as a result he gets tons of business.
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Shares in Supergroup, the firm behind the Superdry fashion brand, have jumped 19% after the company reported its "best-ever" Christmas trading.
Over the same time period, new entrants with large distribution platforms and brand names have been able to enter the market with targeted offerings.
The plucky Korean brand will have the national TV stage all to itself as the exclusive automotive sponsor of the 85th Academy Awards, on ABC.
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Then, just maybe, the brand will have something worth listening to.
Apollo, the giant buyout shop co-founded by Leon Black, and Metropoulos, owner of the Pabst Blue Ribbon beer brand, have been looking to partner on a deal for some time.
Some schools have brand identity while other schools may have charismatic coaches, favorable weather, and appetizing schedules, conference affiliation, and academics to entice young men and women to attend their schools.
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