The Jordan Brand commands a 56% market share in basketball, while the Nike brand has 37%.
While the brand has outgrown its nursery surroundings, production remains as holistic as ever.
The Dutch beer brand has done some nice advertising and some smart sponsorships for decades.
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Key in establishing a competitive brand has been making sure fights always run on time.
To say that interest in the brand has been underwhelming would be a gross understatement.
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Every brand has its own Super Bowl moment out there waiting to be discovered.
Your brand has to stand for something different relative to other brands in your category.
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Governor MITT ROMNEY (Republican, Massachusetts): I don't think the Republican brand has changed very dramatically.
Palm, for example, has disappeared from the list because the brand has, well, ceased to exist.
The brand has maximized what B-school types refer to as WTP, or willingness to pay.
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Since then, the brand has been expanding to other countries of which Canada is the latest.
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Since Walt Disney died in 1966 the Disney brand has gone from strength to strength.
BMW, the firm reckons that the sportier Bentley brand has more potential (it easily outsells Rolls-Royce).
Make no doubt about it, Flipboard as a brand has something of a cachet.
The impact of the Clinton brand has been increased considerably by its institutionalisation in the Clinton Foundation.
That may well be the U.S. yardstick to determine whether the brand has made it or not.
Still, the brand has not denied that the image could eventually be used for its fall line.
How much power any one brand has depends on how much the team decided to give it.
No great brand has ever been launched without genuine inspiration, often sensed at the outset with childlike simplicity.
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But when something goes wrong, the brand has a very limited window in which to make things right.
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The brand has a well-organized social strategy across networks, including Facebook, Twitter, Pinterest, YouTube, Instagram, Tumblr and LinkedIn.
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Since 2001, the brand has closed down more than half of its stores, with room for more shutdowns.
Since then, the brand has aimed to be ahead of the curve with each new social media tool.
If prices are to remain high, then the brand has to keep attracting new generations of well-off luxury-lovers.
Since then, the brand has continued to reconceptualise the airport hotel model, infusing comfort and functionality with sleek design.
All told, the brand has racked up more than 300 superbike championship wins.
Mr. KURT ANDERSON (Political Consultant): The brand has got some trouble right now.
As a result my brand has evolved unintentionally, for better or for worse.
It can also be an education that an expensive brand has a generic counterpart that works just as well.
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