But he added that the university was working closely with Locog and the city council to ensure it followed brand guidelines.

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Usually great advertising springs from tight Brand Guidelines .

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If you are clear about your brand promise, set forth messaging guidelines and implement training and policies, then trust your team to engage on behalf of the brand.

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With TrinityOne Sports, Imbriano is using his event, television and online experiences to help teams use social media to increase brand strength and revenue (see his guidelines for sports and social media below).

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These guidelines will work when naming a company, brand, label, or product.

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Left unanswered in the FDA's latest guidelines is whether the bio-knockoffs can use the same name as the original brand drug.

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