The most cutting-edge B2B and B2C brands are placing bets on on-domain, owned, social media hubs where they can control the brand, guide the experience, and drive real business outcomes.

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Most of them guide brand teams and marketers through the agency search and compensation process.

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But it should be, according to the brand new 2013 Michelin Guide for Hong Kong and Macau.

BBC: Award-winning dining in Hong Kong

They can guide the rest of the company in how the brand should respond to customers and build new kinds of conversations.

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Likewise, if you look at the first famous bartenders guide, the Savoy Cocktail Book, Plymouth gin is called for in more recipes than any other name brand spirit.

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