Sure, this is normal for actual glasses, but needing to torque a brand set of headphones into position did feel disconcerting.

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Through four NBA seasons, the former UCLA Bruin is already a two-time NBA All-Star, and his fashion sense is always a hot topic (Hello fish lure shirt and red-rimmed glasses?) The only question about this new Westbrook-Jordan Brand connection is how long it will be until we see these Jordan roller skates for sale to the public.

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But more important than making a profit from goofy plastic glasses or large corporate brands, this is a grace period in which he will expand his personal brand and accrue more and more advertisers that want to be associated with him.

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