The De Beers name will be detached from the marketing and sales businesses, leaving it free for use as a brand for top-end diamonds.
After fielding a mobile app that was widely panned for being achingly slow to use, Facebook has launched brand-new apps for iPhones and iPads that are much speedier.
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AirAsia has proposed to use its own brand name for the new airline and plans to name the joint venture AirAsia (India) Pvt.
The challenge is to find a cause that fits appropriately with what the brand stands for in the minds of consumers and then use it to strengthen these associations.
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Profits collected in the UK and other major markets are funnelled out via a network of subsidiaries, in the form of royalty payments for intangibles such as use of the brand or technology developed inhouse.
Among other things, the turn of events has removed a huge competitive advantage for Ford at just the time the brand could use one, in view of its struggles to continue to grow and hold on to hard-won market share.
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The drug, whose active ingredient is tafluprost, was previously approved for use in certain European countries under the brand Saflutan.
This subscriber base is larger than even the biggest American cable television company and would represent more than 90% of satellite television services for homes in the U.S. The combined company would use the EchoStar name and adopt the DirecTV brand for its services.
Unsurprisingly, the answer here is to use yet more algorithms to automatically score all placements for brand safety.
Under the Keurig brand name, it offers a variety of commercial and home use brewers for the away-from-home (AFH) and at-home channels.
Disney, which recently acquired LucasFilm from George Lucas, has shuttered the gaming division of the company, LucasArts, opting to use the brand to license third-party development and publishing for future Star Wars and Indiana Jones titles.
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Brand marketers use CI Where-to-Buy buttons to make it easier for customers to purchase the products they love at their favorite retailers, improving the shopping experience.
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In June, Sichuan Tengzhong announced that it had a tentative agreement with GM to buy the brand, which features large off-road vehicles that initially were developed for military use.
First, our global brand is a tremendous base from which to build leadership as the starting point for Internet use.
The franchiser owns a trademark or brand, which he (or she) agrees to allow the franchisee to use for a fee (often an original purchase price plus a percentage of sales).
With TrinityOne Sports, Imbriano is using his event, television and online experiences to help teams use social media to increase brand strength and revenue (see his guidelines for sports and social media below).
Those are interesting first steps for the brand, but more interesting is how the firms enable their employees to use the tool, because social media is about relationships, which is with people, not with the brand.
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The objective for all marketers is to use the in-store experience to reinforce the brand benefits as communicated in other channels.
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Dyer tells me NASCAR has been extremely cooperative with the venture since he acquired the rights to use the NASCAR name and brand as a part of the car wash company for the next 20 years.
Until now I have not been a fan of toolbars, largely because I like the freedom to use different elements of a product rather than being coerced into using just one brand for every function.
The Prada Foundation, the brand's charitable art branch, has helped restore the Venetian palazzo Ca' Corner Della Regina for use as an exhibition space.
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