Currently all the marketing and brand focus in the category is dominated by the camera and the storage.
Once you determine your personal brand focus, you can create social networking profiles that showcase your experiences and skills.
FORBES: Lead with Your Strengths and Build Your Personal Brand Online
But I think Apple misses the point of what an enterprise is for because of its narrow product and brand focus.
In the same way that a musician stays loyal to his fans after making it big, Vesterbacka credits the success of Angry Birds to two simple tenets: Focus on the brand and focus on the fans.
Ralph Lauren also discontinued its Rugby brand to focus on more profitable brands.
The folks at Pixar decided that its brand would focus on clever stories and beguiling characters appealing to children, and the children in all of us.
However, as we see with the Limbaugh brand, too much focus can lead to brand habituation, from the perspective of the brand insiders, which makes the brand feel invisible.
Sticking to the entertainment category, but scaling down a bit in screen size, let me move on to another brand that, because of the laser focus on its brand idea, remains on the consumer hit list, Mad Men.
For a relatively new fashion brand, this focus on China just goes to cement the fact that the Chinese consumer is an important market segment for the fashion and luxury sector.
One response to this problem has been to focus conservation brand-making on species that need greater attention.
If I were you, I would focus my brand and competitive strategy against more agile and social challengers such as Yammer.
Kodak, which is currently operating under Chapter 11 of the federal bankruptcy code, said it wil focus on brand licensing and seek licensees in those areas.
When Hirai became CEO last year he vowed to return the PlayStation manufacturer to profitability by cutting 10, 000 jobs while shifting the company away from its struggling television brand and toward a focus on video games. smartphones, and cameras.
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The first step to building your personal brand is to find your focus.
FORBES: Lead with Your Strengths and Build Your Personal Brand Online
The company has maintained a laser focus on its brand since day one and Apple-ness is inherent in everything it does.
The earnings strategy for Winston, therefore, is to focus on its luxury brand going into fiscal 2012.
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The gross revenues of MLB have quadrupled since and the focus is on building brand and driving revenue.
Instead of chasing ratings, Salata and Logan plan to focus their attention on brand-consistent programming and hope better ratings will follow.
Sharpening its focus on the main brand, the company stopped producing Buell motorcycles and sold Agusta, an Italian motorcycle maker acquired in 2008.
The rebranding announced Monday comes as The New York Times Co. looks to focus on its flagship brand and expand its presence overseas.
It pinpoints the strengths and weaknesses a brand has in connecting with its consumers, providing the CMO specific insights with which to hone marketing spend and focus communications to drive relevance of their brand.
President Mike Edwards said selling Paperchase would strengthen the company's balance sheet and allow it to focus on "revitalising the brand".
Hand noted that Minor League Baseball will be looking to add staff to accomplish its goals with Project Brand, and will have a particular focus on research and analytics in the near term.
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While he knows that the recipe for brand success includes having a simple idea and executing it with discipline and laser focus, he and his team also know that another rule for brand success is to look hard, very hard, at what the competition is doing before establishing a differentiating idea on which to stake a claim.
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There are numerous companies that focus on say, social media brand monitoring and audience analysis.
Now Jabil hopes to expand by acquiring factories as brand-name manufacturers sell them off to focus on design and marketing.
With a bit more focus and vision, the Xperia brand name could do very well in the medium to long term.
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One brand in particular has carried out this entrepreneurial focus so well that today it is both a noun and a verb .
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