Scale is paramount, particularly at the low end, where you can brand first-time drivers (I mean, listeners).
Forming their brand first as All of Us Revolution, they launched a blog and Twitter account in July of 2010.
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Missoni recalled that the brand first caught the eye of fashion writers when Anna Piaggi wrote about it for a monthly printed by Mondadori publishing house in 1965.
Maybach (pronounced MY-bock) marked a revival of a brand that first came to life in 1909.
The brand, first created in 1953 as a knitwear workshop in Gallarte, Italy, has expanded from apparel to housewares, a fragrance line and a chain of hotels.
Jordan, who founded Michael Jordan Motorsports (MJM) in 2004, agreed to let Hamlin rep his brand, marking the first sneaker brand sponsorship in the NASCAR circuit since Adidas sponsored Dale Earnhardt, Jr. in 2007.
One of those reasons, as Brockert points out, could be that the purchasing team at Urban Outfitters is, perhaps, comprised of buyers of a certain age, who were either fans of the brand the first time around, or recognize its continued relevance.
For example, if your brand is tied for first place with another brand, your brand is number 1.5, not number one.
Nationwide plans to complete the change by the middle of 2015, with Dunfermline the first brand to go.
BBC: Nationwide expected to shed 500 jobs in regional shake-up
Manufacturer Nokia was perhaps the first brand to realize the astonishing new scale of technology inherent in mobile.
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She told our colleague, Madeleine Brand, that first NATO and then the U.N. will have to provide peacekeeping to make this new treaty work.
Later today, NASCAR will unveil a brand new, first of its kind, Fan and Media Engagement Center at its headquarters in Charlotte, North Carolina.
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Yes, Pampers: the iconic American brand, the first mass-market disposable diapers, a product that many of you probably waddled around in in your earliest years.
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The brand got its first celebrity exposure in 1981, when Princess Diana--then the shy, unstylish Lady Diana Spencer--wore green Hunter boots in her pre-makeover engagement photos.
The website is the front porch of the brand and the first place potential customers go when researching a product so use it as a tool, not just a brochure.
To start off, the company should try to focus on its core strengths that had helped it become a popular brand in the first place-its core audience of enterprise users and BBM fans.
With this in mind, and as two graduates of MBA programs, we want to help you take ownership of your brand from the first day of class, rather than letting it be decided for you.
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Limited Brands gained 1.02, or 2.3%, to 45.52, as the retailer beat estimates for its revenue and unadjusted earnings, though the owner of the Victoria's Secret brand provided a first-quarter and full-year outlook below Wall Street expectations.
Sharp was the first brand to showcase this groundbreaking technology at CES 2012. 8K is an astounding 7680 x 4320 resolution, the equivalent of 16 times the pixel resolution of HDTV and presents an unprecedented level of incredibly detailed, high-quality images.
Bucking up the Chevy brand was the first thing Ewanick tackled when he joined the company in a celebrated manner more than two years ago, and it was the last major matter Ewanick was dealing with on his way out the door.
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Organic Choice is the first national brand trumpeted as "organic" by the mainstream gardening giant.
Management expends serious energy on what made the brand work in the first place.
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For starters, as one of the first name brand cable networks, ESPN locked up universal carriage early on.
In adding NFC capability, Yale expects to be the first US brand to offer residential locks with NFC capability.
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As the first clothing brand launched exclusively on the Internet, Internet Retailer included TEC by SCOTTEVEST in their Hot 100 list of top online companies.
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In addition, we introduced something brand new for the first time.
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And will audiences be perfectly willing to get a brand new Batman whose first introduction is alongside flying aliens who shoot lasers from their eyes and God-like warriors battling global threats?
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Although Marriott International has its own luxury subsidiary hotel brands like the Ritz-Carlton, it has teamed up with hotel designer Ian Schrager to launch its first boutique brand later this year.
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