We asked Brand Finance to come up with the 10 most valuable trademarks.
The Olympics is the second most valuable brand in the world, after Apple, according to a report by Brand Finance.
"There is no doubt that the Olympics 'Brand' is a formidable revenue generator and has huge value, " says Brand Finance chief executive David Haigh.
In a 25 minute talk at the Brand Finance Banking Forum at the Cass Business School in London yesterday, I explored: Are banks themselves doing enough to restore their battered reputations?
FORBES: How Bankers Can Recover Our Trust: Audio Of My London Talk
This view is often reinforced by InterBrand, Brand Finance and others that rank the most successful brands with the most accrued brand equity: only a small handful of B2B companies make their Top 100 lists.
Consors has enough confidence in the durability of the new brand of German finance to have launched an investment-banking subsidiary this week, specialising in new issues on the Neuer Markt.
The affected company, Bank of Scotland Dealer Finance, will not give out any new loans after September, Lloyds said, but it will continue to serve existing customers through its Black Horse Motor Finance brand.
And raising money to finance a brand-building strategy will be a lot tougher for future startups.
This will be a big test for the Batista brothers and for Brazil's tropical brand of capitalism, which mixes family control with traded stock, and finance from state-run banks with foreign acquisitions.
ECONOMIST: A Brazilian livestock firm has grown to prize-winning size
Then there are David Harrold and Bruce Prevost, who set up Palm Beach Finance Partners in 2002 and marketed it as a hedge fund to provide financing of brand-name products to retailers.
Then there are David Harrold and Bruce Prevost, who set up Palm Beach Finance Partners in 2002 and marketed it as a hedge fund to provide financing of brand-name products to investment-grade retailers.
The MDC's Tendai Biti, who currently serves as finance minister, told the BBC the document was the "midwife" to a brand new Zimbabwe as it sets out people's rights, devolves some power and sets up a system of check and balances for those in authority.
In fact, in the automotive, finance and health sectors, the internet has now surpassed TV as the most influential media for generating WOM brand conversations.
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