The company said it had made "significant progress" in extending the brand's geographic reach into some of the world's emerging markets.

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By tagging others, the photo will then appear on their respective Facebook pages, extending your brand to their friends and family.

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So far Mateschitz has been cautious about extending the Red Bull brand.

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On Tuesday, October 11, 2011, at 12:00 PM (EST) in a webinar hosted by the Advertising Research Foundation, Amy Shea, Brand Keys EVP Global Brand Development, will present the findings from a new study extending the body-of-knowledge on how humor can build brand equity.

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But Tatchio maintained that more of them are extending themselves in new ways all the time as the implications of the internal brand, and expectations of its practitioners, take hold.

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For Slimane, this could all be some kind of performance art, extending the spectacle of the runway to a larger, and longer, exhibition of the brand itself.

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