What luxury brands do well is exhibit clear brand values that lead to a meaningful emotional differentiation in the mind of the consumer.

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Starbucks targets a more affluent demographic of coffee drinkers that typically exhibit strong brand loyalty, making demand for its coffee more inelastic with respect to price fluctuations.

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The Toyota brand took the wraps off its biggest exhibit ever at the Detroit show.

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If even a few are bad-mouthing you or simply exhibit a meh attitude your brand is getting tarnished.

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