Bellock, a former brand-management executive at Laura Ashley, joined Johnston in late 1996.
"There is no doubt that the Olympics 'Brand' is a formidable revenue generator and has huge value, " says Brand Finance chief executive David Haigh.
Most of the time the result is underperformance by the merged firm, or a win so tiny as not to justify the billions in legal bills, scuttled brand value and executive brainpower spent on the deal.
Like any good brand manager, Russell Griggs, executive director of Scotland the Brand, is hoping to get consumers to associate certain desirable qualities with Scottish produce.
The carrier will be run under the American Airlines brand, but the chief executive will be the current US Airways boss, Doug Parker.
The executive charged with spearheading Clorox's expansion effort is Beth Springer, who joined the company in 1990 in brand management and is now executive vice president, international.
In fact, those who have defined and live their personal brand will more naturally demonstrate executive presence and as such may find themselves advancing more quickly at work.
FORBES: Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign
Miller, a Nike executive who had run Brand Jordan and Nike's worldwide basketball operations, as team president.
Normally, the board would have had a tough choice in disciplining the one executive who personifies the brand.
We ask chief executive of the Centre for Brand Analysis and "CoolBrand" council chairman Stephen Cheliotis for his six rules of cool.
The new small car, along with everything else to follow, will have to deliver the look, the feel and the performance that fits the brand, stressed the British-born executive.
It was also, and this must have been a key consideration for Executive Editor Marcus Brauchli, perilously brand-cheapening.
At a presentation in London on Wednesday, Chief Executive Todd Stitzer brandished a new brand of gum, called "Layers, " due to be released in the U.S. later this year.
"There is a lot of talk about how the age of conspicuous consumption is over, " says Richard Wise, chief executive officer of Lippincott, a brand strategy and design firm in New York.
Burst will maintain a separate brand for now, said Suranga Chandratillake, chief executive of blinkx.
"We are delighted to be partnering with such a globally recognised blue-chip brand as RSA, " said Cricket Ireland chief executive Warren Deutrom.
Another new brand, called Tungsten, will aim at the mobile executive with feature-packed wireless handhelds.
"China has 10, 000 hotels but less than 200 with any sort of national brand, " says Super 8's China chief executive, Mitchell Presnick.
"This isn't about trying to go out there and build a whole new brand around the name Outbox, " said AEG Chief Executive Tim Leiweke, in an interview.
"The potential for brand damage is really high, "says Frank Shaw, executive vice president at Microsoft's main public relations firm, Waggener Edstrom.
How did Apple's chief executive pioneer the personal computer, revive the Apple brand in 1997 when it was close to bankruptcy and grow Apple into the most valuable tech company in the world?
It follows the conservative Salafi brand of Islam which seeks to bar women and Christians from executive posts and ban alcohol and mixed beach bathing - something which, if implemented, could hit Egypt's crucial tourism industry hard.
Chief Executive Victor Muller, an enthusiastic champion of the Saab brand, nonetheless was upbeat in a letter to shareholders.
This is the trust's third W hotel and fourth with a Starwood brand, said James L. Francis, its president and chief executive officer.
After Visa built a lead, the then chief executive Carl Pascarella boasted to FORBES in 2002 that his brand would double annual volume to 42 billion transactions by 2007.
In many ways, the task was like an executive search for someone who can enhance a company's brand.
Winfrey may be one of the media industry's best brand managers, but can she rise to the role of a programming executive?
Lutz Bethge, CEO of luxury brand Montblanc International, will leave the post to serve as non-executive chairman and head of the Supervisory Board of Montblanc.
FORBES: Leadership Changes At Montblanc And Jaeger-LeCoultre
The data points to one conclusion, says Vitrue founder and chief executive Reggie Bradford: Fey is a more talked-about brand than any of the actual candidates.
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