Hermes is such an example, and remains a brand of enduring excellence.

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Chinese consumers also place heavy emphasis on brand heritage as well as international credentials and overall excellence, Ford said.

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What are the ingredients that lead to strategic and creative excellence, to innovation, and what can consistently build a brand across territories, over time, through generations of products and consumers?

FORBES: Essentials of a long lasting client relationship

For example, Jonathan Mildenhall, VP Global Advertising Strategy and Content Excellence at Coca-Cola, is presenting at both IAB MIXX and the Brand Innovators Summit.

FORBES: A CMO's Guide to Advertising Week