Aman Singh blogged perceptively for us about the Mark Hurd saga, questioning whether his dismissal was about corporate ethics or just about protecting the brand and bringing us up to date on what others had been saying on that subject.

FORBES: Leadership Highlights of the Week

How can a business plan incorporate a strong ethics code as it seeks to innovate, brand, and deliver its products and services?

FORBES: Tenet One of Eleven: Ethically Maximize Wealth by Guest Blogger Peter Milan

And it's just good brand management: Customers are increasingly aware of organizations' social ethics.

WSJ: Patagonia's Founder is America's Most Unlikely Business Guru