So the halo that we provide to corporate underwriters is also a compelling argument for being in a brand environment that is highly, highly trusted and has just a stellar reputation.
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Ann Taylor factory stores offer past season best sellers from the Ann Taylor stores at discounted prices and are extensions of the brand in the outlet environment.
While this quintessential luxury brand faced a more challenging environment, Mercedes still managed to emerge from the recession with renewed momentum, launching five new models and building share of market, as it is looking to its 14th consecutive year of sales growth in 2011.
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Sexier, but in no less a commodity category, Sephora took on both the over-the-counter department store cosmetic brands and the under-wraps drug store brands and created an open-sell environment as its distinguishing brand factor.
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And we can continue to deliver the right social customer experiences for our brand no matter how the social media environment changes.
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The same goes for a widening gap between our newly-formed habits and brand behavior given how quickly the media environment has evolved.
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How can your brand even get noticed in such a cluttered environment?
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In February, Sony Online Entertainment struck a partnership with George Lucas' LucasArts to create an online gaming environment centered on the Star Wars brand.
This nurturing environment will ensure a long future for the brand, according to Arnault.
The troubled economic environment in Europe and Nokia's weakened brand status posed challenges that were hard to overcome in just one quarter.
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Once having come up with the idea, the next challenge is being able to communicate it across a broad array of branding channels, places where consumers experience the brand, the most important of which is the shopping environment.
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Dick's Sporting Goods, Inc. engages as a sporting goods retailer, which offers a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment.
Not having to worry about which discipline gets a share of the budget, it creates a better collaborative environment, and media agnostic approach with no bias as to which media platform is most appropriate for brand solution.
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