Enterprise announced the outcome of contract discussions on Wednesday, citing the online travel agent's "unacceptably high commission rates" to add its Enterprise brand to the site and a decision by Orbitz to drop National and Alamo from its listings.
If the ultimate product brand marketeers are looking at using their enterprise story commercially, shouldn't you consider investing in your corporate brand too?
Enterprise Holdings vehicles may still be booked through the company's brand websites, other online travel sites and through travel agents, Enterprise's statement said.
The United States has its own brand, well-recognized for capitalist free enterprise and incredible industrial design.
His brainiac aide in this abstruse enterprise is his assistant general manager Peter Brand (Jonah Hill).
Lenovo managed to maintain the strength of the ThinkPad brand through the post-merger period and introduces enterprise-friendly features on a regular basis.
This fits with the theory that RIM may be continuing to bleed enterprise customers in droves, even with the brand new Blackberry Bold.
To start off, the company should try to focus on its core strengths that had helped it become a popular brand in the first place-its core audience of enterprise users and BBM fans.
But I think Apple misses the point of what an enterprise is for because of its narrow product and brand focus.
If so inclined, a brand could blast out a Promoted Tweet to female Blackberry users in Tanzania whose interests include enterprise software and college basketball.
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The social enterprise is about being connected to everyone and being able to interact with everyone who touches your brand.
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For a great brand to stay great it also needs the talent (staff and agencies) that support leadership across the enterprise.
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