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Morals clauses are typically worded in such a way as to allow a brand to immediately terminate an endorsement contract, without any penalty, should the athlete endorser act in a certain manner that would tarnish the reputation of the brand.
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In an article earlier this summer on PandoDaily, titled Celebrities Will Drive the Next Wave of eCommerce, Jeremy Liew, a seasoned e-commerce investor from Lightspeed Venture Partners, argued that the pervasiveness of social media creates an opportunity to take celebrity endorsement from mere brand association to a direct acquisition mechanism.
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The endorsement of the Vogue brand is a very big statement.
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Nike, the most valuable brand in sports, has terminated its endorsement contract with 7-time Tour de France winner Lance Armstrong.
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After a brief flirtation with Adidas, it was announced Thursday that he has joined the Jordan Brand team in a multi-year endorsement deal an internal promotion of sorts up the Nike ladder.
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Has endorsement deals with Pepsi and cosmetics brand Wetcode.
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Coca-Cola lost a great salesman when it did not renew its endorsement deal with Kobe Bryant for its Sprite brand when it expired at the end of 2005.
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That would not only save us all from yet another dramatic view of eyelashes, but might actually change the course of endorsement advertising altogether and make it meaningful, and thus even more profitable, for the brand.
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