We do not feel that a smaller, lower priced tablet will dilute the quality of the iPad brand and iOS ecosystem either, despite prior comments by the company.
Additionally, this platform enables the creation of a brand, its respective ecosystem and assists start up business at finding a footing.
However, GfK also points out that brand loyalty is enhanced and reinforced by the more services (read ecosystem) of a brand.
Powered by OPTiM's one-of-a-kind technology, Optia delivers a brand-new support ecosystem for smartphone users, making it easier than ever to source instructions and feedback to resolve issues and answer questions.
"We're still trying to figure out how to put a consumer face on this brand, as an ecosystem, " Simmons said, explaining how the team wanted to get away from the idea of Microsoft being a top-down, monolithic entity.
Apple competes on features, an ecosystem and strong brand loyalty.
That takes time as well (but not as much time as creating a brand new operating system and smartphone ecosystem would take).
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The amplification took place among and from an ecosystem dedicated to the Apple brand and Apple products.
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On the other hand, less demand for dedicated devices had helped Amazon, which already established a strong brand presence with Kindle as part of a much larger personal-cloud ecosystem.
We also believe the launch of Windows-based phones will be challenging, given the likely loss of traction and visibility of the Nokia brand, as well as the speed at which the opportunity for a third ecosystem to emerge is vanishing.
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