Lastly, is the basic brand DNA kept vital and manifested in fresh ways?
Defend intrinsic brand DNA and help empower consumers in an emerging world where consumers are becoming their own brand.
That brings us back to the quest for brand DNA in your business.
To become a strong player, you may have to shrink your business, if your brand DNA has already been badly diluted or compromised.
"Lightweight technologies and alternative power train solutions" are central to the premium carmaker's strategies, as they are becoming "part of their brand DNA", he says.
In the brand origination and remediation trade, we talk a lot about discovering brand DNA. Find that DNA. Investigate it, inhale it, and build upon it.
The chip division's new Digital DNA brand is Motorola's answer to the Intel Inside campaign.
The DNA fundamental of brand management is here to stay for a long time.
Put in the hands of enthusiasts, the core DNA of the brand is grasped and respected with non-verbal certainty.
They must go back to the core DNA of the brand and ensure that every pot and pan, every slipcover and throw pillow is unique and of the highest quality possible.
For the Maytag brand, Mr. Schiavone set up what he calls a "war room, " where designers can think about the "DNA" of the brand and how it might evolve.
Although none tested positive for horse DNA, some own-brand meatballs were found to contain traces of pork.
"She's not necessarily thinking about the finances, but the DNA and what makes that brand important, " Ms. Burch says.
In 1976 biochemist Herb Boyer and venture capitalist Robert Swanson started Genentech around a new technology, recombinant DNA. They created a brand-new industry, biotechnology.
Rather, it was that the company that sponsored the ad knew the formula for successful branding and paid extra attention to the third ingredient: Stick to your core DNA or, in this instance, go back to your core DNA to reinforce what makes your brand special.
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And with the new announcement of Susan Lyne as AOL Brand CEO, AOL has both the technology and the content creation DNA to take a serious shot at cable TV.
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On Wednesday, the Co-operative Group revealed independent tests of its own-brand burgers supplied by Silvercrest found traces of less than 1% horse DNA in three samples, and more than 17% in one sample.
Your list will also reveal the skills and capacities that are so embedded in your work DNA you may forget to see them as bargaining chips in selling Brand You in your next negotiation.
Doctors are testing a variety of immune system stabilizers in diabetics, including Genentech (nyse: DNA - news - people )'s cancer drug rituximab (sold under the brand Rituxan).
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