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By doctoring authentic customer content to make it more uniform, a brand dismisses the tremendous diversity of people, tones, life phases, geographies, and preferences that make up the rich social web and the cultural differences between genders, generations, and geographies.
FORBES: Zapos, Zappoz, or Zappos: Why Typos Are Good For Your Brand
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Our brand identity is based on diversity of music and shows depicting young lifestyles.
CNN: Tuned In To Hip
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Diversity management has a brand image problem that must be corrected quickly.
FORBES: Diversity Management is Outdated and Demands a New Approach
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But complexity and diversity is not a brand.
FORBES: The Trouble With My Brand Is... Me
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"The World Digital Library project offers a brand-new platform for showcasing the diversity of the world's civilizations, " said Dr Furui Zhan, Chief Librarian of the NLC.
UNESCO: Communication and Information
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Diversity management is about business strategy, brand management, product development, creating leaders, recruiting talent, and discovering active thought-leaders whose voices can educate and inspire business growth and opportunity within industries.
FORBES: Diversity Management is Outdated and Demands a New Approach