Dr Philip Alford, director of the Digital Hub in the School of Tourism at Bournemouth University, told the BBC that the size of the brand made a big difference to the effectiveness of paid searches.
He and partner Dave Edwards decided affiliating with a brand could make all the difference in the world.
Should Mr Branson float more companies, investors will be especially aware of the difference between a brand and an investment.
Third, we believe in economics of increasing returns for mobile ecosystems and judge rather unlikely that Windows can gain critical mass against Android and iOS. Fourth, we have seen evidences of lack of traction for the Windows operating system over the last 12 months and challenge the idea that the Nokia brand can make a meaningful difference today.
The number of reasons why are staggering, namely: a failure to focus, no competitive point of difference, and weak brand images and identities, to name just a few.
FORBES: Why We're So Afraid of Change -- And Why That Holds Businesses Back
That was when TV debates were brand-new, and the telegenic difference between JFK and Nixon made an impact, particularly among women.
The quality of private-label goods has improved, making it harder for consumers to discern any difference between a store's brand and a more expensive rival, particularly for commodities such as paper towels or milk.
Go into an Asian market and read the ingredients on any other brand you find and you will quickly see the difference.
FORBES: Flavor Bomb - The New Chef's Secret Ingredient You Can Use Too
This makes a big difference in how Schultz articulates the vision behind the brand.
Applbaum sees a difference in branding a packaged good and a retail brand.
FORBES: Inspired Ideas: How Radio Shack Contemporized A 90-Year Old Brand
There's a big difference between making a better product and building a brand.
WSJ: How Did Those 'Ugly Dolls' Come to Be? Their Creators Explain
But passion and inspiration makes the difference between simply making a sale or building a brand that truly changes the world.
The research found a stark difference between how marketers and consumers define engagement with a brand.
Marketing an attractive employer brand in ways that extend beyond money is what will make the difference for your company in the long run.
" A Prada spokesman added, "They had a difference in opinion about the future financial plans for the Jil Sander brand.
We invite consumers to go to stores and audition the brand, side by side with others, and let their own eyes and ears discover the Sony difference.
ENGADGET: Sony's 2013 HDTVs start shipping, quantum dots are on the way
He united numerous business entities within Hallmark in support of a new brand, Hallmark Business Connections, and gave them the tools and the vision to truly make a difference.
应用推荐