The line between brand development and psychotherapy becomes ambiguous when personality products are the norm.
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Amy Shea, EVP Global Director of Brand Development, will reveal findings from our 2012 Digital Platform Engagement Index.
Perplexing perhaps, as conditions for global brand development seem to be in place.
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The only exception, said Ulrich Hackenberg, board member in charge of VW Brand development, will be vehicles that are defined by their peculiar architecture.
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The C1 was ten years ahead of its time, insists Friedrich Eichiner, BMW's board member in charge of brand development and head of the megacities project.
However, we do believe there is an opportunity here if it picks the right markets and can position the concept for long term growth and brand development.
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At its core, brand development is about progressive adaptation.
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Many believe the case for CSR is not just internal, but together with price and quality, it could be the one of the top three qualities needed for a successful company's brand development.
On Tuesday, October 11, 2011, at 12:00 PM (EST) in a webinar hosted by the Advertising Research Foundation, Amy Shea, Brand Keys EVP Global Brand Development, will present the findings from a new study extending the body-of-knowledge on how humor can build brand equity.
"It's increasingly common for people to use more than one device over the course of the day, and we saw an opportunity to help ease the transition among screens with the Logitech Bluetooth Illuminated Keyboard, " said Mike Culver, vice president of brand development for consumer computing platforms at Logitech.
If the scan is negative, indicating no clumps or few clumps of amyloid, "that gives the clinician a clue that Alzheimer's is less likely to be the cause of those symptoms, " said Daniel Skovronsky, who developed the agent and is the global brand-development leader for Amyvid at Lilly.
You can even use these research tools to conduct your own personal brand and career development research.
Beauty Products in America, '40s-'60s, and president of GTK Marketing Group, a brand and product development firm.
"It's definitely a global showcase for us, " says Karen Kozak, head of brand and marketing development for Kodak.
While flying back to bay area I began to think about the first house I bought, which was on a brand new housing development.
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Sudanese workers are busy with Khartoum's face lift, especially on Nile Road, running along the Blue Nile River past the grand palace grounds and government ministries, the road's median lined with newly planted pink bougainvillea and palm trees, running up to a brand-new development built especially for the African heads of state due here for the two-day meeting beginning January 23rd.
We will continue to invest in our customer services, product offering, brand recognition and technology development.
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The post-World War II period perhaps marked one of the greatest periods of brand building and technological development in the United States.
DailyCandy is holding a contest to identify three standout entrepreneurs and help in product development, brand-building and marketing to shape them to the DailyCandy standard of cool.
Diversity management is about business strategy, brand management, product development, creating leaders, recruiting talent, and discovering active thought-leaders whose voices can educate and inspire business growth and opportunity within industries.
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And of course, the development of a brand image is only part of the story.
Its radical approach has become integral to the development of the brand, says Cronje.
Ferguson to the new position of global vice president for Cadillac, giving him responsibility for growth and development of the brand around the world.
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It has to be done in a thoughtful way that preserves the key assets, protects the brand and allows for the development of next generation products that , in turn, allows the company to not only survive, but also gives the company a future.
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He was credited with returning the company to profitability and was responsible for the development of the Drambuie brand rejuvenation strategy.
Sood will provide strategic counsel on all aspects of Razer's business, from global operations to sales, marketing and product development, as the brand continues to evolve its business in the United States and abroad.
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Disney, which recently acquired LucasFilm from George Lucas, has shuttered the gaming division of the company, LucasArts, opting to use the brand to license third-party development and publishing for future Star Wars and Indiana Jones titles.
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You can position the brand as an ally to consumers in tough times with product development or sponsorship programs so the consumer can say 'I see by its actions that this brand is on my side.
He has tripled spending on new-product development and is putting the brand on prime-time TV this fall for the first time in three years.
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