Second, brand design firms have an institutionalized bias in favor of redesigns.
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Pioneer in China luxury retailing in the 1990s through Ports Design brand is still eyeing expansion worldwide.
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Allen Adamson is managing director of the New York office of Landor Associates, a brand consulting and design firm.
Allen Adamson is managing director of the New York office of Landor Associates, a brand consultancy and design firm.
By striving to improve the status quo and develop groundbreaking products like the Pogo Stylus, the Ten One Design brand is dedicated to being first and best.
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"The first rule of thumb is to fix what you've got, " says Allen Adamson, managing director of the New York office of Landor Associates, a brand consultancy and design firm.
The brand wants the design to speak for itself.
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"There is a lot of talk about how the age of conspicuous consumption is over, " says Richard Wise, chief executive officer of Lippincott, a brand strategy and design firm in New York.
When designing the interior of the structure, the global and award-winning design firm, Rapt Studio, included a level of brand implementation through artistic design that may just be unmatched by any other large tech company in the world, including murals by street artist El Mac and tattoo artist Mike Giant.
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We addressed the relationship individuals have with their own devices, the role of persuasive technology in marketing, the nexus of brand and device, and to what extent, if at all, device design is informing brand strategy.
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Instead, consumers tend to select on the basis of factors like innovative design and brand reputation.
It consistently and beautifully orchestrates the brand experience from product design and functionality, to packaging, to advertising.
In fact, the design and brand became so cool that lines formed as the new iPhones were released.
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The brand calls their shorts design camouflage, but they resemble Zubaz shorts instead (pan to any one of the five Gronkowski brothers smiling and nodding approvingly).
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They may even realise that they no longer need to make cars at all, deciding to follow the example of Cisco Systems, a data-networking firm, by becoming virtual companies whose expertise lies in design and brand marketing.
However, in terms of design complexity, brand prestige, and price, working with Audemars Piguet is a step up for the Formula 1 legend.
The CrossBlue was designed in Germany under the leadership of Walter de Silva (Head of Design, Volkswagen Group) and Klaus Bischoff (Head of Design, Volkswagen Brand), in close coordination with Volkswagen of America.
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Mutual, however, argues that federal law preempts this type of claim, because the FDA had already approved its drug and federal law also requires a generic drug to have the same design as the brand-name medication ( here is the petition).
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In most cases, you probably won't need a brand-name architect or interior design firm to build out your center.
"The LEGO company is a renowned global brand, synonymous with quality, design and most importantly, fun, " said Patrick Sullivan, director of product management at Belkin.
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The manufacturers are focusing more on design, engineering and brand-building.
For example, The Delano Las Vegas at Mandalay Bay -- sister to the mod, design-driven Delano South Beach in Miami -- will renovate, re-design and re-brand the 1, 100-room tower that is currently THEhotel in late 2013.
Nokia's technological and design innovations have made its brand one of the most recognized in the world.
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Investors with one eye on the euro-zone crisis are aware that the firm has a proven ability to design, print and deliver brand new currencies against a tight deadline.
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"These headphones are enhanced by several audio technologies developed by HARMAN yet also reflect the brand's commitment to innovative industrial design, " said Dinesh Paliwal, Chairman, President and CEO of HARMAN.
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For most companies, new capabilities will need to be sourced externally in five main areas data analytics and insights, product and service innovation, content and communications, customer experience design and delivery, and brand, reputation and citizenship.
With her design sense, style, looks and way of comporting herself, she brings glamour and elegance to a brand once known for its brawny architecture, gold-heavy interior design and the macho projections of its founder.
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Morningstar brings a laser-like focus to all aspects of design, including its application to brand identity, products, communications, and the architecture and interiors of their workplaces.
One more sign that Scion is increasingly parting with its checkered past: The brand may be ready to give up the design of xB, Hollis confirmed.
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They greatly value the Samsung brand, which has been painstakingly built through good design over many years.
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