For the entrepreneurial business person, it takes discernment and continuous discipline to distinguish between the private genius of brand definition .

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If it is true that Apple products are bought for the brand name (something I think entirely uncontroversial) then by definition they are restricting themselves to that top portion of the marketplace.

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As the brightest screen in the ThinkPad brand portfolio, Helix's 11.6-inch high definition 1080p IPS display maximizes clear, crisp and vibrant visuals in nearly any environment.

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As in restaurant, a brand or an organization must invest a little time and effort in the definition of a strategy for their presence on social media: objectives, budget and team.

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What the brand theory of ethnicity does not require, however, is that minorities submit to the majority's definition of what the brands should be.

ECONOMIST: Darwinism